Algorithmic Brand Posters
‘hack-day’ at WeTransfer, 2020
WeTransfer regularly has days where employees are encouraged to build anything. To advertise days like this, other events, or announcements the brand team regularly makes posters like the one in image 1 that use a combination of our brand colours and different layouts of our signature brand oval called the ‘Kelly-shape’. Believing that an algorithm could create similar simple layouts I worked with a dev over one day to build a web-app, adapted from Codepen (each step captured on the left), where anyone at WeTransfer could create an on-brand announcement poster by adding their own message and auto-generating some WT shape art. The last GIF in the sequence shows the working app.